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Anti-Lifestyle: Staying True to Yourself vs. Staying True to Your Brand

I knew from the get go that moving to Ottawa would be great for my brand. I kept reminding myself that the market here is less saturated so there’s more room to stand out. I knew that I would generate great content by adjusting to a new city and I knew you guys would love the realness associated with big changes. I even went as far as writing myself a list months ago about all the topics I could write about once arriving here.

I also knew that doing something because it would be good for my brand, even though it was against my truest wishes was very against brand for me. I found myself torn, I knew that I would have great opportunities to work on my passion if I stayed in Ottawa, the kind that I can’t get in such a big city like Vancouver. There are blogger events and companies that want to work with someone my size in Ottawa. That’s not the case in Vancouver.

It has become clear to me though, that if I stay in Ottawa to grow my network, I would have to put on an act, and lie about how I was adjusting. I would have to go back to being the girl who advertised her perfect lifestyle when some things didn’t feel perfect. I could recreate the narrative of falling aimlessly through space and time. I could tell you that it feels like flying rather than feels like spiraling out of control. I could tell you that I’m finding myself in the new hustle and that I finally found a place to land.

That is very strongly against my brand. My brand is staying true to me and being an advocate for honesty and reality. I’m not here to sell you a lifestyle that isn’t real, raw and full of passionate joy and passionate pain. At the end of the day, I have to stay aligned with my beliefs not because it’s my brand, but because it’s myself.

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